The fashion industry is many things: exciting, innovative, alluring and irresistibly photogenic. As models grace the catwalks, they are lit up by the flash of hundreds of cameras. Behind each one is a fashion photographer – a job that lets you combine your passion for taking snaps with your love of fashion.
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If you’re wondering how to get started taking some truly fantastic shots. We’ve got some expert tips courtesy of Clifton Cameras.
Build technical knowledge
The world of photography is more than an Instagram filter. Budding fashion photographers should learn how to use proper DSLR cameras. This means knowing about aperture, ISO, exposure and lighting levels.
You should also know how to use accessories like tripods, lens filters and diffusers, as these can influence each shot. You’ll need to master digital alteration and retouching photographs with programs like Adobe Photoshop too.
Lighting is arguably the most important part of fashion photography. You’ll need to learn how to use it to bring out the best features of your subjects without glare. Understanding how to use studio lighting to create different tones to your photos is crucial, so set up a practice one and get testing.
Stand out from the crowd
Setting up your own portfolio is a must if you ever want to ascend the ranks of professional photography. You can build a portfolio website with a platform such as WordPress, or hire a web designer to do it for you.
Alternatively, consider using yourself or someone you know as a model and starting your own fashion blog. You’ll be able to review clothing, showing off your knowledge of fashion through your writing as well as your photography.
Invest in the right kit
At the very least, you need a camera with interchangeable lenses and the option to shoot in RAW. Don’t stress about Megapixels. Generally, the more the better. But in reality, anything above 14 megapixels will look great on the web. The higher the count, the larger prints can be without distortion.
However, the RAW file format is essential for those who will be editing their pictures as they allow greater freedom.
Interchangeable lenses allow you to experiment with different angles and shots. Most of your fashion work will be closer-up, but for catwalk photography you might need a zoom lens.
Beginners can start out with an entry level SLR from the Nikon or Canon ranges.
Break the rules
When it comes to fashion, innovation is key. You’ll only excel if you get noticed, so turn the odds in your favour by using student designers and creating unusual shoots you’ve never seen elsewhere. With a bit of imagination, you can turn a student designer’s new creation into an unforgettable image. Check out Pinterest for some inspiration – then turn it on its head and go your own way!